A long term approach
AVALON trades coal and provides the ships and facilities to store and transport them. Physical trading is a long-term business. Investment in and access to key physical assets around the world is central to our business model. Management of ships and other logistical assets gives us a business advantage while demonstrating our commitment to the territories in which we operate.

Primarily run by local management, our hubs are highly attuned to the regions in which they operate; our people are encouraged to take the initiative in spotting opportunities and opening up new areas of supply and demand.
We believe in the importance of responding to market needs rather than trying to shape them. The ability to do so rests on the strength of the partnerships that we build and the passionate interest that each trader takes in his or her area of expertise.

Our cultural diversity, and the many connections between our local trading hubs and the markets they serve, provides a vast resource of detailed information, which we integrate into a global picture of shifting trends.

AVALON’s approach is to respond quickly and precisely to the opportunities that arise through shortage or surplus, often by releasing the reserves of a commodity that we have in storage or diverting those in transit.

The impact on the global economy is a smoothing out of the peaks and troughs in global supply and demand.

Private ownership enables us to make rapid decisions as well as to take long-term views on new markets and opportunities. The strong growth experienced by AVALON over the past five years testifies to the value of this approach.